To enable effective audience segmentation, we conduct comprehensive research into audience viewing patterns, and support newsrooms to develop and meet their audience content demands.
Research & Content Marketing
Through our affiliation with United for News, we provide insights that enable newsrooms to develop content that generates revenue and drives impactful content that audiences appreciate to retain and attract audiences.
Through content analysis, we enable newsrooms to better understand the impact of their current content on their targeted audiences, identify the gaps in their content and support them in bridging those content gaps – through a strategy review process that explores content refocus, formatting, or recreation initiatives.
We conduct both descriptive and analytical media surveys to enable a better understanding of audience preferences to inform media room strategies.
We work with newsrooms to inform the approach and direction of media content that is topical and relevant to their target audiences.
Content marketing is at the core of the mInsights offering.
Research shows that organisations that deploy content marketing techniques can attain up to 30% of new business than those that don’t leverage content marketing.
Our strategy is to leverage content marketing as an important tool to increase our clients’ market share, by enhancing content visibility among targeted audiences for newsrooms.
We leverage storytelling to market content across platforms, using different forms of content that we produce, from print to digital forms of content such as videos, Vlogs, and digital releases.
For newsrooms we package relevant content to support resource constrained newsrooms to develop content for their audiences. This is done to create better visibility of media brands, create top of mind brand awareness and visibly position media houses as preferred content sources with target audiences.
We explore creative ways to market newsrooms to target audiences to retain current audiences, cultivate interest from potential audiences and attract new ones.
For corporate clients, we produce content to create awareness of their products and services to effectively market their content to targeted audiences.
We produce videos for corporate clients and use storytelling to enable clients to create awareness of their products and services to their targeted audiences.
