At MInsight, we work with newsrooms to restructure newsrooms to meet the demands of the new age audiences.
Newsrooms Restructuring & Alignment
We recognise that viewing habits are changing among audiences, online newsrooms are changing the playing field, the entire news industry is evolving. However, resource constraints and juniorisation of resources remain a reality and a challenge across newsrooms.
We make the work of broadcasters easier, by supporting in the production of much-needed content that is relevant and informative for their audiences. We bring in over 20-years-of expertise in newsroom consulting to support newsrooms in producing content that is of the highest quality for their audiences.
With our team, we are able to cover on-site events on behalf of newsrooms, package content and provide access to footage that newsrooms would not ordinarily have capacity to produce due to resource constraints.
To bridge gaps in juniourisation of staff, we provide training of newsroom personnel to better their skills in news production to enable them to meet the demands of their targeted audiences.
Through a rigorous analytical process where we analyse newsroom structures, content formatting, we are able to work together with media partners to design solutions where needed to restructure newsrooms for their next level of growth.
